UEFA the Real Winners at Euro 2008
If Spain wins Euro 2008 tomorrow, they take €23 million in prize money. If Germany wins, thy take €22m (one million less because they lost a group game to Croatia.) Not too shabby, eh? But according to the Financial Times (who know a thing or two about money) whichever nation wins Euro 2008 will actually enjoy a nice €110 million windfall.
It’s all a bit intangible, but the research says that a European Championship win brings growth in sponsorship deals, ticket sales, merchandising and all that jazz. All of which spells €€€.
A fair bit of money, you might think. But the real winners at Euro 2008 are UEFA.
It cost European football’s governing body €234m to stage the tournament, but they look set to make back a whopping €1.3 billion in sponsorship. That puts UEFA over a billion euros in profit this June.
So when all the dust settles, and some team or other is holding the trophy, UEFA can look back fondly on the 2008 Adidas BenQ Castrol Celcom Chivas Continental AG Carlsberg Coca Cola Kia Motors Hyundai JVC Mastercard McDonalds European Championships and think “yes, that went nicely”.
Related Posts
Subscribe
|
Print
|
Share
|
Comments


Pretty interesting, I think I’ll arrange a tournement, when I need some money next time.
Btw. the german players (all together) would get €9,2m from that €22m. (50k+100k+250k each).
Posted from
Germany




Given that they should also make a nice profit with the Champions League each year, where does all that money go?




I have add that the players must give some of the money to social projects.
Where the rest of the money goes? I tink you can say it with the words of George Best.
Posted from
Germany


Comments are closed
Send Your Tips!
Email tips[at]worldcupblog[dot]org
Euro 2008 Club Football News
- Would You Rather: Club Win the League? Or Country Win the World Cup?
- Daily Dose: October 11th, 2009.
- The Atlantic League: A European Not-Quite-Super-But Still-Quite-Good-League for Celtic, Rangers and Others
- Is Watching Football on the Internet The Future?
- The FFT100 - Agree? Disagree?
More Euro 2008 Blogs
Austria World Cup Blog
111 Articles | 117 Comments
Croatia World Cup Blog
191 Articles | 1,816 Comments
Czech Republic World Cup Blog
196 Articles | 320 Comments
France World Cup Blog
782 Articles | 9,764 Comments
Germany World Cup Blog Blog
482 Articles | 3,066 Comments
Greece World Cup Blog
140 Articles | 68 Comments
Italy World Cup Blog
562 Articles | 21,449 Comments
Netherlands World Cup Blog
1,995 Articles | 26,002 Comments
Poland World Cup Blog
347 Articles | 4,083 Comments
Portugal World Cup Blog
447 Articles | 6,804 Comments
Romania World Cup Blog
78 Articles | 281 Comments
Russia World Cup Blog
78 Articles | 136 Comments
Spain World Cup Blog
234 Articles | 1,922 Comments
Sweden World Cup Blog
151 Articles | 318 Comments
Switzerland World Cup Blog
217 Articles | 327 Comments
Turkey World Cup Blog
39 Articles | 293 Comments
UEFA Euro 2008 Championships
546 Articles | 7,250 Comments
Monthly Archives
World 







